Metia is hoping, however, that the graphic content will appeal to more users with its high-powered content like HD videos.Īlthough getting the click is the ultimate challenge, at the very least they expect that the richer content will serve well for the perception of the brand that is advertised. I, probably – and evidently – like many Internet users, generally avoid any and all ad banners on websites. Metia explains that Silverlight will be able to help with the dwindling numbers. Ĝoca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.Ělso from ComSocore: ComScore has conducted more than 200 client studies demonstrating that online display ads generate significant lift in brand site visitation, trademark search, and both online and offline sales among those Internet users who were exposed to the online ad campaigns – whether they clicked on the ad or not.The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to ComScore and reported in AdAge (October 2009).
